Est. Madrid · Spain & the Middle East
Proof. Not Promises
Fractional CMO/CBO for funded startups and scale-ups in Spain and the Middle East. Senior marketing leadership at a fraction of the cost of getting it wrong.
Mottavation
The edge isn't having the best idea. It's executing it first.
I run marketing like an operator, not an agency.
Fractional CMO/CBO based in Madrid, working across Spain and the Middle East. Twenty-plus years running brand and performance together, the two things most marketers are trained to pick between.
I have founded two businesses of my own. So when I tell you what to do with your money, mine has already been where yours is.
You’re a founder still running marketing yourself, and flying half-blind.
You’re pre-seed or seed and can’t justify a senior hire yet.
You’re doing €1M–€20M and growth has outpaced your marketing.
Nobody senior owns the strategy. It’s split between an agency, a junior, and your gut.
You want a CMO’s brain on your P&L without a CMO’s salary on it.
Not for you if you’re looking for a cheaper agency or a magic lead machine.
I lead. The machine, we build together.
Too big to wing it.
Too small for a €200K CMO.
So marketing gets split three ways.
An agency
Rented by the hour, loyal to its own roadmap.
A junior
Learning on your budget, in over their head.
The CEO’s gut
Already busy running everything else.
Three drivers, no steering wheel.
One senior operator. One or two days a week. Inside your team.
The fractional model is simple. You get a marketing leader who owns the strategy and the results, sits inside your business, and works one to two days a week. Not an advisor who emails decks. Not a junior learning on your budget. The person who has done this before, doing it now, for you.
Plus equity, bonus, recruiter fees, and the six months it takes to hire one. And that is if you hire the right one.
Senior from day one. No equity, no severance, no six-month gamble.
Strategy that never reaches execution is just a presentation.
Mottavation: one idea a week — built to execute, not just present.
Twenty years of brand and performance, in the same person.
Twenty-plus years across MENA, LATAM, and Europe. Brand and performance, which almost nobody runs together, because most marketers are trained to pick a side. I am not.
I have founded two businesses: a branding consultancy and a creative-as-a-service platform serving more than 50 brands. So when I tell you what to do with your money, mine has already been where yours is.
Outside the work: a coffee obsession that has gotten out of hand, and triathlon, which is mostly an excuse to think clearly before the day starts.
Marketing doesn't need more noise. It needs better decisions.
Mottavation: more judgment, less opinion. One idea a week.
Marketing isn’t a department. It’s how the company speaks, prices, and sells. Someone senior has to own it.
Pick your rung. Every one starts with a call.
Five tiers, from a monthly founder clinic to a CMO embedded in your team. Move up as you grow.
For early, scrappy founders who learn fastest alongside other founders.
- 90-min group clinic
- Max 8 founders
- Hot-seat teardowns
For pre-seed and seed founders running marketing themselves.
- 2 × 60-min sessions
- Async WhatsApp + Loom
- A direct line, not a funnel
For when you know something’s off but can’t yet name it.
- Marketing + brand audit
- 90-day roadmap
- Live strategy session
Fee credits 100% toward any further engagement.
For when you know the direction and need it built.
- Repositioning + GTM
- Channel build-out
- KPIs you can defend
Up to €4,900 / mo at 3 days a week
For when you want marketing run, not advised.
- Embedded in your team
- Owns strategy + results
- 3-month minimum
Max 3 clients. I do the work myself.
A method, not a retainer.
Three steps from the first call to owning the number. You keep everything at every stage, whether we continue or not.
20-minute call
Fit and honesty, no pitch. You tell me where the business is and what is stuck. I tell you straight whether I can move the number, or whether you are too early.
- An honest go / no-go
- A first read on the real problem
The Diagnostic
A full audit of brand, positioning, funnel, and spend. I find the leaks, name the real problem, and hand you a 90-day roadmap, whether we keep working together or not.
- Marketing + brand audit
- 90-day roadmap
- Live strategy session
We build
We run the plan. A 90-day sprint to build the engine, or embedded fractional leadership one to two days a week. I own the strategy and report numbers you can take to the board.
- Repositioning + GTM
- Channels + lifecycle built
- Board-ready reporting
Marketing with a pulse.
One idea a week. Less opinion. More judgment. More execution.
Why not just hire an agency?
Agencies sell you hours and quietly hope you stay unsure how many you need. They are good at making things. They are not on the hook for your numbers. I sit inside your team, own the strategy, and I am accountable for the number. Different job.
What do you actually do day to day?
Mondays you get me in the leadership room. The rest of my day-and-a-half: running the marketing team or hiring it, owning the budget, killing what does not work, reporting numbers you can take to the board. Strategy is table stakes. The job is making it happen.
What if we are too early?
Then I will tell you on the call, for free. If you do not have something worth marketing yet, more marketing just helps people find that out faster. I would rather lose the deal than pour fuel on an empty tank.
Do you work remote or on-site?
Madrid-based, remote-first, with regular time in the Gulf. I run the work remotely and show up in person on a cadence that fits the engagement. For GCC clients that usually means on-site sprints. For Spain, whenever the room beats the call.
What happens after the Diagnostic if we do not continue?
You keep everything. The audit, the roadmap, the strategy session, all of it is yours. No hostages, no clawback. If the fit is not there, you walk away with a plan worth more than you paid for it.
Why only 3 clients?
Because I do the work, not a junior with my name on the invoice. Senior attention does not scale to ten logos. Three is the number where every client gets a CMO who actually remembers their business.
The expensive mistake is another quarter of nobody owning marketing. The cheap fix is a 20-minute call.
Allergic to calendars?
Email me three paragraphs instead. Where the business is, what’s stuck, where you want it to be. Subject line: STEERING WHEEL. You’ll get a straight answer from me, not a funnel. oscar@caastor.co