An agency
Rented by the hour, loyal to its own roadmap.
OMDrop a portrait at /public/oscar.jpg
[ 001.1 ]Fractional CMO / CBO
[ 001.2 ]Senior marketing leadership for funded startups and scale-ups in Spain and the Gulf. Inside your team, 1–2 days a week, accountable for the number.
Brand builds the asset.Performance pays the rent.I run both.
01Is this you?
You’re a founder still running marketing yourself, and flying half-blind.
You’re pre-seed or seed and can’t justify a senior hire yet.
You’re doing €1M–€20M and growth has outpaced your marketing.
Nobody senior owns the strategy. It’s split between an agency, a junior, and your gut.
You want a CMO’s brain on your P&L without a CMO’s salary on it.
Not for you if you’re looking for a cheaper agency or a magic lead machine. I lead. The machine, we build together.
02The problem
Too big to wing it.Too small for a €200K CMO.
So marketing gets split three ways.
A junior
Learning on your budget, in over their head.
The CEO’s gut
Already busy running everything else.
Three drivers, no steering wheel.
03The fix
One senior operator. One or two days a week. Inside your team.
The fractional model is simple. You get a marketing leader who owns the strategy and the results, sits inside your business, and works one to two days a week. Not an advisor who emails decks. Not a junior learning on your budget. The person who has done this before, doing it now, for you.
The math
Full-time CMO
Spain€150–200K / year
GCCAED 500K–1.2M / year
Plus equity, bonus, recruiter fees, and the six months it takes to hire one. And that is if you hire the right one.
Fractionalfrom €2,950 / month
Senior from day one. No equity, no severance, no six-month gamble.
04Why Oscar
Twenty years of brand and performance, in the same person.
Twenty-plus years across MENA, LATAM, and Europe. Brand and performance, which almost nobody runs together, because most marketers are trained to pick a side. I am not.
I have founded two businesses: a branding consultancy and a creative-as-a-service platform serving more than 50 brands. So when I tell you what to do with your money, mine has already been where yours is.
Outside the work: a coffee obsession that has gotten out of hand, and triathlon, which is mostly an excuse to think clearly before the day starts.
0+
years in marketing leadership
0+
brands served through my platform
0
continents: MENA, LATAM, Europe
EN · ES · IT
trilingual, in the room
Working across
SpainGCCMENALATAMEurope
Marketing isn’t a department. It’s how the company speaks, prices, and sells. Someone senior has to own it.
05The ladder
Pick your rung. Every one starts with a call.
Five tiers, from a monthly founder clinic to a CMO embedded in your team. Move up as you grow.
01
The Founder Circle
For early, scrappy founders who learn fastest alongside other founders.
- 90-min group clinic
- Max 8 founders
- Hot-seat teardowns
€95 / mo
AED 450 / mo · per founder
02
The Mentorship
For pre-seed and seed founders running marketing themselves.
- 2 × 60-min sessions
- Async WhatsApp + Loom
- A direct line, not a funnel
€300 / mo
AED 1,400 / mo
03
The Diagnostic
For when you know something’s off but can’t yet name it.
- Marketing + brand audit
- 90-day roadmap
- Live strategy session
Fee credits 100% toward any further engagement.
€1,950
AED 12,500
04
The Sprint
For when you know the direction and need it built.
- Repositioning + GTM
- Channel build-out
- KPIs you can defend
from €3,500 / mo
AED 18,000 / mo
05
The Fractional
1 seat opens in JulyFor when you want marketing run, not advised.
- Embedded in your team
- Owns strategy + results
- 3-month minimum
Max 3 clients. I do the work myself.
from €2,950 / mo
AED 18,000 / mo
2 days/week: €5,500 · AED 30,000
06How it works
01
20-minute call
Fit and honesty. No pitch.
02
Diagnostic
Two weeks, the full picture, your roadmap.
03
We build
Sprint or fractional. Your call.
07Questions you are right to ask
Agencies sell you hours and quietly hope you stay unsure how many you need. They are good at making things. They are not on the hook for your numbers. I sit inside your team, own the strategy, and I am accountable for the number. Different job.
Mondays you get me in the leadership room. The rest of my day-and-a-half: running the marketing team or hiring it, owning the budget, killing what does not work, reporting numbers you can take to the board. Strategy is table stakes. The job is making it happen.
Then I will tell you on the call, for free. If you do not have something worth marketing yet, more marketing just helps people find that out faster. I would rather lose the deal than pour fuel on an empty tank.
Madrid-based, remote-first, with regular time in the Gulf. I run the work remotely and show up in person on a cadence that fits the engagement. For GCC clients that usually means on-site sprints. For Spain, whenever the room beats the call.
You keep everything. The audit, the roadmap, the strategy session, all of it is yours. No hostages, no clawback. If the fit is not there, you walk away with a plan worth more than you paid for it.
Because I do the work, not a junior with my name on the invoice. Senior attention does not scale to ten logos. Three is the number where every client gets a CMO who actually remembers their business.
The expensive mistake is another quarter of nobody owning marketing. The cheap fix is a 20-minute call.
Allergic to calendars? Email me three paragraphs instead. Where the business is, what’s stuck, where you want it to be. Subject line: STEERING WHEEL. You’ll get a straight answer from me, not a funnel.